I was lucky to meet Jovana Popic through a mutual friend not too long ago. On our first meeting, before even seeing her art works, I already wanted to collaborate with her. You dont get to meet such an impressive, sensitive and intelligent women every day.
The second time we’ve met was at her studio, together with Dorit (Framed’s art curator).
That was the first time I saw her brilliant work. I loved it.
I am very happy and proud to host Jovana on FRAMED#23.
Preparing for the event, I have asked Jovana a few questions I though might interest you as well:
At what point of your life did you understand you wanted to be an artist?
It happened by itself. From the moment I was able to hold a pencil my surrounding noticed that I was
passionate about drawing so this activity of mine was supported with all means, because it meant they
could be left in peace for some hours. This helped me a lot in developing my artistic skills at such early
age already (-:
What is your professional daily routine?
I cannot say that I have a daily routine regarding my professional activities since I am a multimedia
artist engaging in various materials and art forms. My activities differ from project to project,
but the constant daily routine is an ongoing process of thinking and giving shape to new ideas.
You have mentioned that your art is a way of addressing some social and political issues, what
kind of issues occupy your mind these days?
I strongly believe that art is a medium for dealing with those issues within a society, which cannot be
addressed through political or social dialogue. Art should provide a space for the production of
individual and collective insights, relative to the canonized worldviews and governing social and
individual contexts. At the moment I am working on my new project focusing on the connections
between memory and artificial intelligence.
How do you think art can make a difference, regarding those issues that most times
society is still afraid to approach?
By opening a space for dialogue.
Your art can emerge in different formats and materials. How does an idea start to form
in your mind? And what comes first, the material or the concept?
When working on large scale installations, the concept must be solid from the very beginning.
But at the same time, in this initial phase, there is always an impulse which is not completely
controllable or rational which triggers the whole process. This impulse is an essential part of all my
artistic ideas, and is best visible in my drawings, but it is in the foundation of my multimedia
Parallel to this process, the idea about a suitable material emerges. I think this process happens
automatically, due to the basic way how an artist in general communicates with the world:
by aesthetical thinking.
My artworks are my way of communicating with the world around me and I use my art as a tool for that
What inspires you?
Issues such as memory, identity, the connection between identity and a place, concepts of knowledge,
artificial intelligence, destruction and the void of human presence.
Is music part of your creative process in some way?
Sound is often a crucial part of my installations and even of my photographical works,
in an audible or inaudible form, but yet very present.
I also believe that in some cases acoustic images are often more powerful than any visual image.
As an artist, tell us something that you still would like to do/achieve with your art, that you haven’t done yet?
I would love to build a stronger relationship between my art and science, through my artistic research.
Therefore, I’m just about to start a long-term project devoted to this intention.